About Us

PHINIX Hair and Beauty was founded in 2010 by professional hair stylists and best friends Fiona Haydon and Nichola Jones.

First meeting at primary school, both friends went on to train with the prestigious Umberto Giannini. After achieving Regional L’Oréal colour trophy finalists twice, and gaining professional experience at a number of leading Midlands salons, the pals decided to go it alone and launch their own brand.

The PHINIX ethos is one loved by clients both old and new.

Professional, unrivalled service in a stylish, comfortable and friendly environment.

The Phinix Team

The PHINIX team have a collective wealth of professional experience and welcome male and female clients of all ages and ethnicities.

Our team is regularly trained in styling, cutting and colouring techniques to ensure we are able to offer individual clients with the most up-to-date hair products and cutting techniques in the industry.


As a PHINIX co-founder, Fi is a talented and highly experienced hair professional, who puts her heart and soul into her hairdressing. With 16 years of experience, Fi is adept at really listening to what clients want, thinking through what suits their lifestyle and then providing ideas and variations that inspire and deliver. A blonde specialist, Fi understands how to get the best from this nuanced colour and can determine the perfect shade to complement your skin tone and enliven your appearance. Passionate about helping clients get the best from their hair, her aim is to help clients feel empowered and confident to care for their hair to salon standards at home with advice on product usage and styling techniques. Fi is naturally warm and friendly and has many long-standing clients who return to her time and time again.


One of the co-founders of PHINIX, Nic brings 16 years of hairdressing experience to her role. Passionate about hairdressing, Nic’s happiest when she sees the boost in confidence a client gets when their hair is looking and feeling great. Nic is a master at precision cutting so whether it’s a razor sharp bob or layers that fall just-so, you are certain to leave the salon with gorgeous, wearable hair. Education is key to the PHINIX philosophy, so Nic will ensure that you are fully equipped to reproduce salon-standard styling in your own home. Finding your signature style can have positive effects on all aspects of your life and a look that works for you and your lifestyle is Nic’s main mission.

Graduate Stylist

I’ve massively enjoyed doing my training over the last 2 years. It has enhanced my passion for hair & I'm so excited to be gaining new clients & making them feel happy with their hair. Throughout my training there isn’t on thing I haven’t enjoyed, but I especially enjoy colour! As I feel I can be creative!

Nail Technician

Denise qualified as a bio sculpture nail technician in 2001 and has been working with the product ever since. It is manufactured in South Africa and available worldwide. In 2004, Denise also started working with Gelish which comes from the USA and is also available worldwide.

The thing Denise enjoys the most about her job is interacting with people and seeing her clients leave happy with their new nails. Client satisfaction is of the upmost importance to Denise and always aims to do her best work.

Our Salon